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I'm Novelyn (system chic)
— a certified tech geek bestie in business

The heart, brain, and soul behind Novelyn and Co.

Grab your favorite cozy drink, and let’s chat a bit about why this little corner of the internet exists and how it’s here to make your entrepreneur journey smoother and sparklier.

a little back story....

Back in 2011, I discovered my passion for the digital world of online business. While others saw a complex maze of tools and platforms, I saw exciting possibilities. The online space quickly became my playground, and I dove headfirst into the world of virtual assistance.

As I worked with various clients, I found myself naturally drawn to the tech side of things. Figuring out tools, streamlining processes, and making online businesses run more smoothly became my superpower. It wasn’t just work – it was a calling.

Over time, I noticed a pattern: coaches, in particular, seemed to struggle with the tech side of their businesses. They had amazing skills to help people, but the nuts and bolts of running an online business often left them frustrated.

That’s when I knew I’d found my niche. I decided to focus my tech skills on helping coaches specifically, creating a service tailored to their unique needs.

What I Bring to Your Coaching Business....

I’m not just another tech person.

I’m a System Chic – I believe that backend systems can be both powerful and beautiful, always striving for solutions that are as aesthetically pleasing as they are functional.

It’s about crafting systems that feel uniquely you – that match your coaching style, your personality, and your specific needs.

After years in the online business world, I understand the unique challenges of running a coaching business, from managing client relationships to delivering online programs.

My approach? I take complex tech solutions and turn them into simple, intuitive systems that feel like they were made just for you. Because, well, they are.

What Makes Me Do This?

There’s a special kind of magic that happens when a coach’s brilliance meets efficient systems. Suddenly, there’s more time for clients, more energy for creativity, and more room for business growth. Witnessing that transformation?

It’s what gets me excited every single day.

I believe that when coaches can focus on coaching instead of wrestling with tech, everyone wins. You get to help more people. Your clients get better results. And the world? It becomes a little bit better, one smoothly-run coaching practice at a time.

so, what's next...

If you’ve read this far, I’m guessing something resonated with you. Maybe you’re tired of wrestling with tech, or you’re looking for ways to free up more time for actual coaching. Whatever brought you here, I’m glad you made it.

Here’s the deal: let’s chat about your business’ goals. No pressure, no sales pitch – just a conversation about where you are now and where you want to be. We’ll explore the areas where we can do some tweaks in your systems that could save you hours each week and how we can bring your ideal clients in your waiting list.

Let me help you fall in love with your business again.