About Novelyn

The Specialist Behind Your Systems

Systems & automation specialist. Creative at heart. Based in the Philippines, working with coaches, consultants, and course creators across the US, UK, and Australia.

My Story

I Didn't Plan This - It Found Me

Some people discover technology. I think technology discovered me. As far back as sixth grade, I was already fascinated by computers — before most of my peers had given them a second thought. That early love never left.

My path into systems and automation work wasn’t a pivot — it was a natural progression. Starting in virtual assistance and operations, I became the person teams relied on when something needed fixing, building, or thinking through. Over more than a decade, that quiet reliability grew into a specialist practice.

I’ve seen the inside of hundreds of online businesses — the tools, the workflows, the places where things quietly break down, and the small changes that make everything click into place. That experience is what I now bring exclusively to coaches, consultants, and course creators who are ready for their backend to match the quality of what they offer.

What began at a computer screen in sixth grade has become a career built around one simple goal: helping brilliant people run smoother, more intentional businesses.

How I Work

My Approach — The Strategic Structure System™

Over more than a decade of working inside online coaching businesses, I’ve developed a clear, repeatable approach to backend work – one that I now bring to every client engagement.

It’s called The Strategic Structure System™, and it has three phases.

Phase 1

Discover

We start with a focused conversation about your goals, your current tech setup, and where the gaps are — so the work is always built around your actual business, not a generic template.

Phase 2

Build

Depending on what you need, I set up, fix, automate, and connect your systems. Every piece is built with strategy behind it — not just to function, but to support the way your business actually runs.

Phase 3

Sustain

Before we wrap, I walk you through everything we’ve built and hand over clear documentation. You and your team – leave knowing exactly how to run it.

The system works because it starts with understanding before it touches a single tool. Too many tech specialists jump straight to building. I’ve seen what happens when they do — systems that technically function but don’t fit the business they’re supposed to serve. The Strategic Structure System™ exists to make sure that never happens with my clients.

Experience & Credentials

10+ Years in the Trenches

With over a decade of hands-on experience, I’ve worked across the full spectrum of online business tech — from building conversion-focused websites and designing result-driven funnels, to setting up complex automations and providing ongoing technical support for growing businesses.

I’ve worked with coaches, consultants, course creators, and service providers across the US, UK, and Australia — giving me a clear picture of what works, what doesn’t, and what your specific audience expects from a seamless online experience.

Every project I take on benefits from that breadth of experience — and the depth of care I bring to each one.

10+

Years of Experience

3

Markets Served - US, UK & Australia

30+

Platforms & Tools Mastered

Experience & Credentials

10+ Years in the Trenches

I work across a wide range of platforms so I can meet you where you already are – no switching tools just to work with me.

Automation & Integrations

CRM & Email Marketing

Keap
MailerLite
ActiveCampaign
Kit
Brevo
Mailgun
Vbout
Zoho

Websites, Funnels & Platforms

WordPress
WooCommerce
Elementor Pro
Kajabi
Thinkific
Podia
Systeme.io
ThriveCart

Course & Membership Systems

Lead Generation & Quiz Tools

Project Management & Operations

Google Workspace
Microsoft 365
Slack
Asana
ClickUp
Trello
Notion
Airtable
Plutio
Dubsado
Salesflare

Design & Content

Analytics, SEO & Performance

Payments & Checkout

Email Deliverability & Support Tools

Communication & Webinars

And I’m always learning and adapting to new tools to make sure your systems stay efficient, relevant, and built to support your growth.

Beyond the Work

A Little More About Me

Before I was building systems, I was building worlds on paper. I spent my teenage years writing stories and filling sketchbooks — and while the stories have quieted down, the drawing never stopped.

That creative instinct still shows up in everything I do. The same patience, precision, and eye for how things fit together that I bring to a drawing — that’s exactly what I bring to every system I build.

A creative who speaks fluent tech — what started as a sixth grader’s curiosity has grown into a career I genuinely love showing up for every single day.

When I'm not at my desk

You’ll find me with a sketchbook and something to draw — still creating, just in a different way.

Based in

The Philippines — working remotely with clients across the US, UK, and Australia.

What drives me

Seeing a client go from overwhelmed to organized — and knowing the systems I built made that possible.

Ready to Work Together?

Let's Build the Backend Your Business Deserves

If what you’ve read here resonates — I’d love to hear about where you are and where you want to go.