Phase 02 · Build
Your next launch, built to run on rails.
The full behind-the-scenes build — emails, automations, checkout, and delivery — set up and tested so launch week stops running on adrenaline and starts running on a system.
Launch Systems Setup
from $2,500
per project
- Emails, automations, checkout & delivery
- Built on your existing platform
- Tested end to end before you go live
- Support through launch week
By application · We'll make sure it's the right fit first
Let's be honest about launches
A broken launch doesn't just cost you a weekend.
For over a decade, I’ve been the quiet hand behind other people’s businesses — building the systems, funnels, and automations that let coaches show up and do their best work without the tech falling apart behind them.
I don’t do hype, and I won’t sell you a tool you don’t need. I treat your business the way I’d want mine treated: with care, with structure, and with respect for how hard you’ve already worked to get here.
- The revenue that leaks through one broken step — invisible, and impossible to win back.
- The days before every launch spent rebuilding what should already exist, instead of selling.
- The dread that quietly makes you launch less often than you should — which costs you most of all.
- It isn't that you're disorganised. Your business simply outgrew the setup holding it together — one tool added at a time, by you, between everything else.
Is this you?
You're done holding launches together with willpower.
You're launching soon
A cart opens in the next few weeks and the tech isn't ready — or isn't something you trust.
You've outgrown DIY
You've launched on willpower and duct tape before, and you're done doing it that way.
You want it off your plate
You'd rather hand the whole build over and put your attention on your offer and your audience.
Exactly what's included
Not "a launch setup." All of it.
Here’s the full build — the visible pieces and the dozen invisible ones that decide whether launch week is calm or chaos.
One broken checkout can cost more than this build. This is the cheaper mistake to avoid.
HOW IT WORKS
From apply to launch, handled.
Apply
Tell me about your launch and what you need. If it's a fit, we book a scope call.
Scope & plan
We map the full launch flow, tools, and timeline so nothing's left to chance.
I build & test
Built on your platform and tested end to end before you're anywhere near live.
Launch with support
You launch on a system that holds, with me on hand through the week.
What you walk away with
A launch that runs without you white-knuckling it.
You get the finished, tested system — every email scheduled, every automation firing, checkout and delivery working — so launch week is calm, not chaos.
You show up for your audience and your offer. The machinery behind it just runs.
What you walk away with
A written Backend Roadmap, not just a nice chat.
The session isn’t advice you’ll forget by Friday. You leave with a clear, written plan — what to fix, in what order, and why — mapped to your actual tools and goals.
Use it to do the work yourself, hand it to your team, or bring it back to me for the build. Either way, the clarity is yours to keep.
What you're probably wondering
The honest answers, up front.
"Is it really worth $2,500+?"
One launch where the checkout silently fails can cost more than this in lost sales alone — never mind the hors and the stress. This isn’t an expense on top of your launch. It’s the thing that protects it.
"Why you, and not someone cheaper?"
You can absolutely find cheaper. A lot of my work is rebuilding what cheaper left broken. Ten years means I see the gaps before they cost you — which is the whole point of paying for experience.
"What if something breaks anyway?"
It’s tested end to end with real transactions before you go live, and I’m on call through launch week. If something moves, I move on it — you’re not alone with it at midnight.
"What if I'm not even sure this is the right service?"
Then we find out together. The application leads to a scope call, not a contract. If a Strategy Session or something smaller fits you better, I’ll say so.
Good to know
The practical details.
How far ahead should I book you?
Ideally a few weeks before your launch — the more runway, the more we can test. But reach out even if it’s tight; I’ll tell you honestly what’s possible.
Do you write the launch copy too, or just build it?
Which platforms do you build on?
What if my launch date moves?
It happens. We’ll adjust the timeline together — the build doesn’t expire.
What happens after launch week?
You keep the system, and the run sheet. If you’d like ongoing care, Dedicated Tech Support picks up from there.
If, on our scope call, I don't believe I'm the right person for your launch — I'll tell you, and I won't take the project. You'll leave knowing more either way.
Ready when you are