Systems & Automation Specialist
Business That Works for You
— Not the Other Way Around
I help online coaches, consultants, and course creators build a backend that’s as strategic and intentional as the business they’ve worked hard to create — using The Strategic Structure System™, my three-phase process for turning tech chaos into a business that runs smoothly and scales with confidence.
2 minutes · Personalized recommendation
How I Can Help
Solutions for Every Stage of Your Business
Whether you’re ready to DIY your foundation or hand off your entire backend to an expert – there’s a clear next step for where you are right now.
Start building your backend at your own pace
Backend Starter Kit
The foundational toolkit for coaches who are ready to build a backend that actually supports their business, without the overwhelm.
$47
Backend Audit
A personal, expert review of your actual backend, with a written report and a clear action plan delivered within 48 hours.
$247
Backend Bundle
The Starter Kit and the Audit together, the fastest way to get clarity on where you are and what to build next.
$274
Backend System Playbook
A step-by-step playbook for setting up the core systems your coaching business needs, built for action – not just reading.
$97
Hand it off completely - strategy, build, and support included
Backend Strategy Session
A focused, expert session to map your backend priorities and give you a clear, actionable roadmap – before anything gets built.
$297
Launch Systems Setup
A done-for-you launch system built and tested before you go live, so nothing falls through the cracks on launch day.
From $2,500
Conversion Funnel Design
A result-driven funnel designed with your audience in mind, from first click to confident yes.
From $3,500
Dedicated Tech Support
Ongoing, premium tech support every month, so your systems stay sharp and you always have someone in your corner.
$1,200 / month
How I Can Help
My Approach — The Strategic Structure System™
Every engagement I take on is guided by The Strategic Structure System™, a three-phase process I’ve developed over more than a decade of working inside online coaching businesses. It’s not a rigid formula. It’s a structured approach that ensures nothing gets built without strategy behind it, and nothing gets handed over without you knowing how to run it.
Phase 1
Discover
We start with a focused conversation about your goals, your current tech setup, and where the gaps are. So the work is always built around your actual business, not a generic template.
Phase 2
Build
Depending on what you need, I set up, fix, automate, and connect your systems. Every piece is built with strategy behind it. Not just to function, but to support the way your business actually runs.
Phase 3
Sustain
Before we wrap, I walk you through everything we’ve built and hand over clear documentation. You and your team leave knowing exactly how to run it.
About Novelyn
The Specialist Behind Your Systems
I’m Novelyn! A systems and automation specialist who works exclusively with online coaches, consultants, and course creators who are ready to stop duct-taping their business together.
With more than a decade of hands-on experience across web design, funnel strategy, and business automation, I bring both the technical skill and the strategic thinking your business deserves.
Every client I work with moves through The Strategic Structure System™, my three-phase process for building backends that don’t just function, but genuinely support the way your business runs and grows.
Who This Is For
You've Got the Expertise.
Let's Build the Systems.
- You want your next launch to go smoothly, not to discover a broken sequence the night before doors open.
- You're ready to stop DIYing your tech and hand it off to someone who genuinely understands the tools and the strategy behind them.
- You want a business backend that feels as polished and intentional as the offer you've worked hard to create.
- You need reliable, ongoing tech support from someone who treats your business with the same care you do.
Who This Is For
Find Out Which Solution Is Right for You
Answer 7 quick questions and get a personalized recommendation for exactly where to start. No guesswork, no generic advice.
Who This Is For
Find Out in 2 Minutes - Free
Whether you’re ready to DIY your foundation or hand off your entire backend to an expert – there’s a clear next step for where you are right now.
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What Our Clients Say
Whether you’re ready to DIY your foundation or hand off your entire backend to an expert – there’s a clear next step for where you are right now.
“She has shown to be a dedicated and hard-working professional who has gone above and beyond on countless occasions. Her proactive nature to identify and communicate issues has been very helpful.
Mandy B.
Streamline for Success
“She is so knowledgeable in WordPress and has an incredible designing talent. She is also very communicative and answers any questions promptly. I would definitely recommend her and work with her again!
Erica H.
Marketing Manager
“Novelyn came in during a desperate hour when we thought we had lost everything on our website. She went above and beyond trying to get everything working. Very responsive and empathetic towards a stressed business owner.
Renee S.
Bounce Podiatry
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Free Tech Resources Library, No Fluff
Every week I break down the backend tools, strategies, and systems that high-ticket coaches need to scale – in plain language, with real examples.
Ready When You Are
Let's Build Something That Works
If you’re ready to hand off the tech and finally have a business backend that supports your vision, I’d love to hear about your project.