Systems & Automation Specialist · Est. 2014
Focus on your zone of genius.
Focus on your zone of genius. I'll handle the backend.
I'll handle the backend.
I design conversion-focused websites and result-driven funnels, with the automation between them set up to run the way you’d run it yourself. So you can stay out front, doing what you do best.
The real problem
Your backend isn't broken. It's just not built yet.
Most coaches don’t have a tech problem – they have a structure problem. The automations were added one at a time, the funnel was patched together between launches, and now the whole thing only makes sense to the person who built it at 11pm. That’s not a failure. It’s just what happens when a business grows faster than its systems.
Duct-taped automations
Five tools doing the job of one, held together by a Zap nobody fully understands anymore.
Leads slipping through
People raise their hand, then disappear into a gap between your form and your inbox.
Launches on willpower
Every launch feels like building the plane mid-flight — because the system was never set up to carry it.
truth
The Strategic Structure System™
One framework. Three phases.
Zero chaos.
PHASE 01
Discover
We map what you have, what’s quietly costing you, and what to build first – before a single thing is changed.
- Backend Strategy Session
- 90-min Zoom + recording
- Written Backend Roadmap
01
PHASE 02
Build
The hands-on work – the systems and funnels that carry your business, so growth feels steady instead of frantic.
- Launch Systems Setup
- Conversion Funnel Design
- Built on your existing stack
02
PHASE 03
Sustain
Your backend stays an asset, not a liability – with a specialist on call so small issues never become launch-day fires.
- Dedicated Tech Support
- Monthly, ongoing care
- It stays running. Quietly.
03
system
Ways to work together
Done-for-you, done properly.
Start with clarity or hand the whole thing over. Either way, you keep the part of your business you love – and I take the part you don’t.
Duct-taped automations
Phase 01 · Discover
$297
one-time
A 90-minute working session where we map your backend and find what’s actually slowing you down. You leave with a recording and a written Backend Roadmap – your next steps, in order.
Launch Systems Setup
Phase 02 · Build
from $2,500
per project
The full behind-the-scenes build for your next launch – emails, automations, checkout, and delivery – set up to run on rails so launch week stops running on adrenaline.
Conversion Funnel Design
Phase 02 · Build
from $3,500
per project
A result-driven funnel built end to end – pages, flows, and the automation between them – designed to turn interest into booked calls and paying clients, not just clicks.
Dedicated Tech Support
Phase 03 · Sustain
$1,200
/mo · 3-mo min
A specialist on call for the backend you’ve built – fixes, tweaks, and improvements handled before they become problems. The calm of knowing someone has it covered.
system
10+
Years
Hi, I'm Novelyn
I'm the person who actually likes the backend.
For over a decade, I’ve been the quiet hand behind other people’s businesses — building the systems, funnels, and automations that let coaches show up and do their best work without the tech falling apart behind them.
I don’t do hype, and I won’t sell you a tool you don’t need. I treat your business the way I’d want mine treated: with care, with structure, and with respect for how hard you’ve already worked to get here.
"The best systems feel invisible. That's the point."
Is your backend costing you clients?
You can feel that something’s leaking – you just can’t see where. This quick quiz pinpoints exactly where your backend is losing you time, leads, or money, and what to fix first.
9 quick questions · a straight answer in 2 minutes
#TechTalks
The backend, explained in plain language.
Short, no-nonsense videos on how this stuff actually works – real platforms, real behavior, no buzzwords. For when you want to understand your tech, not be sold to.
"
What our clients say
#humblebrags
trust
“She has shown to be a dedicated and hard-working professional who has gone above and beyond on countless occasions. Her proactive nature to identify and communicate issues has been very helpful.
Mandy B.
Streamline for Success
“She is so knowledgeable in WordPress and has an incredible designing talent. She is also very communicative and answers any questions promptly. I would definitely recommend her and work with her again!
Erica H.
Marketing Manager
“Novelyn came in during a desperate hour when we thought we had lost everything on our website. She went above and beyond trying to get everything working. Very responsive and empathetic towards a stressed business owner.
Renee S.
Bounce Podiatry
Now booking
Let's build the backend your business deserves.
Start with a strategy session and walk away with a clear roadmap – or hand the whole build over. Either way, the chaos is temporary. The system we build isn’t.