Phase 02 · Build

A funnel built to convert, not just exist.

Pages, flows, and the automation between them, designed end to end to turn interest into booked calls and paying clients, instead of clicks that go nowhere.

Conversion Funnel Design

from $3,500

per project

A funnel that does the selling, so you don’t have to chase.

By application · We'll make sure it's the right fit first

Let's be honest about funnels

A funnel that doesn't convert isn't a small problem.

You know the feeling. People land on your page, seem interested, and then simply vanish. No sale, no reply, sometimes not even an unsubscribe — just silence.

And the hardest part is you don’t know why. Was it the offer? The page? A broken automation three steps back that quietly dropped them? Without tracking, you’re guessing at a problem that’s costing you real revenue.

Is this you?

You're getting interest but not enough of it converts.

This is for coaches ready for a funnel built deliberately to turn attention into clients.

You're leaving money on the table

You're getting interest, but it isn't turning into booked calls or sales.

Your funnel runs on hope

Pages and emails exist, but nothing's connected or measured.

You want it done strategically

Not just "pretty pages," but a flow built deliberately to convert.

Exactly what's included

Not "a few pages." A working system.

Here’s the full build — the parts people see, and the parts that quietly decide whether it converts.

Funnel strategy session
We map the buyer journey before a single page is built.
Email & follow-up automation
Every step after the click, handled — not left to chance.
Booking & calendar integration
Interested people can take the next step immediately.
Tracking & conversion reporting
A clear view of what's converting and what isn't.
Landing & sales pages
Built and styled on-brand, written to convert, not just inform.
Lead scoring & tagging
So you know who's warm and who needs more nurture.
Abandoned-step recovery
Automation that quietly wins back people who nearly said yes.
Me, reviewing performance with you
We look at real numbers together after launch, not just hand it over.

A funnel without tracking is a guess wearing a nice outfit. This build tells you what's actually working.

HOW IT WORKS

From apply to live funnel, handled.

01

Apply

Tell me about your offer and where conversion's breaking down.

02

Strategy & map

We design the funnel flow and the journey before a page is built.

03

Build & connect

Pages built on-brand, with automation wired between every step.

04

Launch & track

It goes live with tracking, so you can see what's working and refine.

What you walk away with

A launch that runs without you white-knuckling it.

You get the finished, tested system — every email scheduled, every automation firing, checkout and delivery working — so launch week is calm, not chaos.

You show up for your audience and your offer. The machinery behind it just runs.

What you walk away with

A written Backend Roadmap, not just a nice chat.

The session isn’t advice you’ll forget by Friday. You leave with a clear, written plan — what to fix, in what order, and why — mapped to your actual tools and goals.

Use it to do the work yourself, hand it to your team, or bring it back to me for the build. Either way, the clarity is yours to keep.

1
10+ years, since 2012
Backends built and rescued across every major coaching platform — I've seen how launches break, so I build so they don't.
2
I fix what cheaper builders leave behind
A lot of my work is repairing setups that were done fast and wrong. Done right the first time is cheaper than done twice.
3
Built to run without me
The goal isn't to make you dependent on me. It's a system you understand and own — with a run sheet to match.
4
No hype, ever
No false urgency, no buzzwords. Real timelines, honest answers — en when the answer is "you don't need that."

What you're probably wondering

The honest answers, up front.

"Is it really worth $2,500+?"

One launch where the checkout silently fails can cost more than this in lost sales alone — never mind the hors and the stress. This isn’t an expense on top of your launch. It’s the thing that protects it.

"Why you, and not someone cheaper?"

You can absolutely find cheaper. A lot of my work is rebuilding what cheaper left broken. Ten years means I see the gaps before they cost you — which is the whole point of paying for experience.

"What if something breaks anyway?"

It’s tested end to end with real transactions before you go live, and I’m on call through launch week. If something moves, I move on it — you’re not alone with it at midnight.

"What if I'm not even sure this is the right service?"

Then we find out together. The application leads to a scope call, not a contract. If a Strategy Session or something smaller fits you better, I’ll say so.

Good to know

The practical details.

How far ahead should I book you?

Ideally a few weeks before your launch — the more runway, the more we can test. But reach out even if it’s tight; I’ll tell you honestly what’s possible.

Do you write the launch copy too, or just build it?
I build and wire everything up. If you need copy, I can point you to writers I trust — or build around copy you already have.
Which platforms do you build on?
Most of the major coaching and email platforms. Whatever you’re on, I can usually work in it — and tell you honestly if a tool’s holding you back.
What if my launch date moves?

It happens. We’ll adjust the timeline together — the build doesn’t expire.

What happens after launch week?

You keep the system, and the run sheet. If you’d like ongoing care, Dedicated Tech Support picks up from there.

If, on our scope call, I don't believe I'm the right person for your launch — I'll tell you, and I won't take the project. You'll leave knowing more either way.

Ready when you are

Let's make your next launch the calm one.

Apply below and, if it’s a fit, we’ll map your launch together. No pressure, no pitch — just an honest read on whether I can help.
Launch Systems Setup — from $2,500